THE ADVENTURE STARTS WITH
ONE BUNNY.⚡
One Bunny. One Book. Thousands of Memories.
Read together. Hide together. Laugh together.
Create memories your family will never forget.
HOW IT WORKS⚡
A simple, fun tradition the whole family will love.
READ.
Enjoy the story together.
HIDE.
Hide the bunny and the egg.
SEEK.
Go on a real-life adventure.
REPEAT!
Make memories that last.
EVERY ADVENTURE⚡
BEGINS WITH A STORY
Inside the full-color comic you'll discover hidden eggs, laugh with OG Bunny, solve clues, and begin your very first Bunny on the Run adventure. Every page invites kids to imagine, explore, and play together.
📖 Storybook Adventure
🐰 Plush Bunny
🥚 Mystery Egg
🥚 + surprise inside!
⭐ OG Collector Card
🏅 Bunny Buddy Code of Honor
MEET OG BUNNY ⚡
OG Bunny believes everyone has something special to share. He reminds kids that adventures are everywhere, kindness always matters, and being yourself is your greatest superpower. His colorful clothes are a reminder that life doesn't have to match perfectly to be amazing.
From our funny bunny family to yours...
One Bunny. Thousands of Memories.
"Everyone has something special to share. Be YOU. Be ORIGINAL. And always bring a buddy!" — OG Bunny 💜
DWIT Mindset™Cool isn't about matching. It's about being YOU. ⚡
WHY FAMILIES LOVE IT ❤️
BUILDS FAMILY TRADITIONS
A ritual families come back to again and again... creating bonds that last a lifetime.
SPARKS IMAGINATION
Every hide is a brand new adventure. Kids learn to explore, create, and dream big.
ENCOURAGES KINDNESS
OG Bunny shows kids that being good, brave, and original is what makes you truly cool.
GETS KIDS MOVING
Off the screen and into the adventure... every single time the bunny gets hidden.
The Bunnyverse™
MEET THE GREAT 8 TRAITS™
Seven traits guide every Bunny Buddy. The eighth is yours to discover.
Trustworthiness
Respect
Responsibility
Fairness
Caring
Citizenship
Kindness Matters™
Your Growth Trait™
The Bunnyverse™ Mindset
THE CORE 4 DWIT MINDSET™ ⚡
Four ways to face life, move through challenges, and make every moment matter.
DON'T WORRY—IT'S TEMPORARY.
Hard moments don't last forever. Breathe, trust, and keep moving forward.
DANCE WITH IT.
Life won't always follow the plan. Learn to move with the unexpected and find joy along the way.
DO WHAT IT TAKES.
Choose courage, take action, and keep trying until you find a way forward.
DON'T WASTE IMPORTANT TIME.
Your time matters. Use it to love, learn, create, help others, and live with purpose.
The Great 8 shape your character. The Core 4 guide your mindset. DWIT turns both into action. ⚡
Whatever life brings—DWIT.
The Next Adventure
EVERY BUNNY
NEEDS A BUDDY!
OG Bunny is looking for his very first Bunny Buddy… but who is it?!
One Bunny. One Buddy. One brave choice at a time.
The Bunnyverse™ is just getting started.
New Stories
to inspire
New Lessons
to learn
New Buddies
to discover
Bigger Adventures
to explore
OUR STORY
THE STORY BEHIND THE ADVENTURE
The Bunny on the Run™ began with one family, one bunny, and an idea that grew into an entire universe of stories, character, courage, and connection.