Our Story
FROM OUR
BUNNY FAMILY...
TO YOURS.
Hi there, Bud! We're so HAPPY you hopped by. Pull up a chair — you're FAMILY now!!
"Around here, we believe the best memories are made together... through laughter, imagination, and a little bit of hide-and-seek."
Our Beginning
IT STARTED WITH
A SILLY RHYME.
A few years ago, our family was going through a difficult season. The kind where you're not sure what tomorrow looks like... but you still have to show up for the people you love.
So we did what families do. We made each other laugh. We made up silly rhymes about a bunny who hides eggs and goes on adventures.
And somewhere in all that laughter... something real was born.
How It Grew
ONE IDEA.
ONE FAMILY.
ONE BUNNY.
The rhymes became a story.
What started as silly words slowly became something more — a real story, with a real character, and a real message about kindness, imagination, and being original.
The story became a book.
We found an incredible artist — Sergio Cariello — whose full-color comic artwork brought OG Bunny to life in a way that made our whole family gasp. Twenty-four pages of pure magic.
The book became an adventure.
An OG Collector's Card. A plush bunny. A collector egg. A backpack. A code of honor. What started as a family idea became a full Adventure Kit — and the beginning of an entire world called the Bunnyverse™.
The adventure became a tradition.
Our family has been hiding OG Bunny, reading together at night, and creating memories we'll carry for the rest of our lives. And we can't wait for yours to do the same.
Our Why
WE'RE NOT SELLING
A BUNNY.
WE'RE CREATING MEMORIES.
"Years from now, we don't hope children remember buying a bunny."
We HOPE they remember WHO hid it.
WHO laughed with them.
WHO read beside them at night.
Those are the memories that last. Those are the moments that matter. And those are the moments The Bunny on the Run™ was made to create.
Our Promise
WE PROMISE TO
KEEP CREATING.
New stories. New adventures. New Bunny Buddies to discover. New traditions for your family to make your own.
We promise to keep showing up... one hop at a time... for every family who believes that the best things in life aren't bought. They're made together.
Family First
Laughter Always
Imagination
Reading Together
Hide & Seek Fun
Memories That Last
EVERY BUNNY
HAS A STORY.
We can't wait to become part of yours.
— The Brinkoetter & Cutler Families 🐰💛